Email Subjects That Sell: How to Get Your Emails Opened and Read

Email marketing is still one of the most effective ways to reach out to your customers and prospects. But with so many emails flooding people’s inboxes every day, how do you make sure your email stands out and gets opened?

The answer lies in your email subject line. It’s the first thing people see when they receive your email, and it’s what determines whether they’ll open it or not. A good subject line can make all the difference between your email getting deleted or your message gets read.

In this article, we’ll go over some email subjects that sell and help you boost your open rates.

Keep it short and sweet

A desktop with a mail icon
Keep an email short and sweet

The first rule of email subject lines is to keep them short and sweet. People have short attention spans, and you only have a few seconds to capture their attention. Make sure your subject line is no longer than 50 characters, so it fits in most email clients.

Short and sweet email subject lines that sell

Limited time offer: 50% off everything

Don’t miss out on our new product launch

Last chance to save on your purchase

Exclusive invitation: VIP access to our event

You’re invited! Join us for our webinar

Use numbers and statistics

Get your emails opened

Numbers and statistics are a great way to make your subject line stand out and grab attention. They also make your email more tangible and specific, which can increase your credibility and persuade people to open your email.

10 reasons why our product is the best

Get 50% more leads with our new strategy

Increase your revenue by 25% with this one tip

3 easy steps to improve your productivity

How we helped 1000+ customers reach their goals

Create sense of urgency

Creating urgency is a powerful way to persuade people to take action and open your email. By using urgent language in your subject line, you can create a sense of scarcity and make people feel like they need to act fast.

Limited time offer: Buy one, get one free

Only a few spots left: Register for our event

Don’t wait! Sale ends tonight

Urgent reminder: Your subscription is expiring

Last chance to grab our best deal of the year

Ask a question

Asking a question in your subject line can pique people’s curiosity and make them want to learn more. It’s a great way to start a conversation and engage with your audience.

What’s your biggest marketing challenge?

Have you tried our new feature yet?

Do you want to boost your sales this quarter?

Are you ready to take your business to the next level?

How can we help you achieve your goals?

Use humor and wit

Humor and wit are great ways to stand out in people’s inboxes and make them smile. They also make your brand more approachable and likable, which can increase your open rates and engagement.

We miss you! (And we’re not just saying that)

Our product is cooler than your boss

Feeling stressed? We’ve got your back

Get your coffee fix without leaving your desk

Don’t be shy, open this email

Personalize subject lines

Personalizing your subject line is a great way to make people feel special and valued. By using their name or other personal information, you can create a connection and increase your open rates.

[First Name], don’t miss out on our latest offer

Happy Birthday, [First Name]! Enjoy a special gift from us

[Company Name], here’s how we can help you save time and money

[First Name], we think you’ll love our new product

[Name], join us for our event in your area

Use emojis

Emojis are a great way to add personality and visual appeal to your subject line. They can also make your email stand out in a sea of text and increase your open rates.

πŸŽ‰ It’s party time! Join us for our anniversary celebration

πŸš€ Blast off with our new product launch

πŸ€‘ Don’t miss out on our biggest sale of the year

🌟 You’re a star! Here’s a special offer just for you

πŸ” Hungry? Order now and get free delivery 🚚

Make a promise

Making a promise in your subject line can create anticipation and excitement. It’s a way to give people a sneak peek of what’s inside and make them want to open your email.

Get ready to be amazed: Our new product is here

Unlock the secret to success with our free guide

Discover the hidden gem in your neighborhood

Be the first to know: Our big announcement is coming

You won’t believe what we have in store for you

Writing an effective email subject line takes time and effort, but it’s worth it if you want to increase your open rates and engagement. By following these tips and using some of the examples we provided, you’ll be able to create subject lines that sell and get your emails noticed.

Remember to keep it short and sweet, use numbers and statistics, create urgency, ask a question, use humor and wit, personalize your subject line, use emojis, and make a promise. With these strategies, you’ll be able to craft subject lines that grab attention and persuade people to take action.

So go ahead, give it a try, and watch your open rates roar!

Building a prospect list for a Business Intelligence company – here’s a way to do it faster

Today, I want to talk about something that is crucial for the success of any B2B company – building a prospect list. So, if you’re looking to build a prospect list for your business intelligence company, here’s a way to do it faster.

Before we dive into the topic, let’s first understand what a prospect list is and why it is important. A prospect list is a comprehensive list of potential customers that you can reach out to for your business. This list can include contact information, such as email addresses and phone numbers, as well as other relevant details, such as company size and industry. Having a prospect list is important because it allows you to target your marketing efforts more effectively, which in turn leads to higher conversion rates and ultimately more sales.

So, how do you go about building a prospect list? Here’s a step-by-step process that can help you do it faster:

Step 1: Define your ideal customer profile (prospecting priority)

The first step in building a prospect list is to define your ideal customer profile. This means understanding who your target audience is, what they do, and what their pain points are. You should consider factors such as company size, industry, location, and budget. Once you have a clear understanding of your ideal customer profile, you can start looking for companies that match those criteria.

For example, let’s say your business intelligence company targets mid-sized companies in the healthcare industry. Your ideal customer profile would be a company with 100-500 employees, located in the United States, and with a budget of at least $500,000 for business intelligence solutions.

Step 2: Use online tools to find potential customers (prospecting)

Once you have defined your ideal customer profile, the next step is to use online tools to find potential customers that match those criteria. There are several online tools available that can help you do this quickly and efficiently.

One such tool is LinkedIn Sales Navigator, which allows you to search for potential customers based on specific criteria, such as industry, company size, and location. You can also filter your search results by job title, seniority level, and other relevant factors. Another tool that can be helpful is ZoomInfo, which provides access to a database of over 50 million contacts, along with company information and news.

Step 3: Use data enrichment tools to enhance your prospect list

Laptop with numbers and infographics on the screen
Data enrichment tools

Once you have a list of potential customers, the next step is to use data enrichment tools to enhance your prospect list. These tools can help you fill in missing information, such as email addresses and phone numbers, and provide additional insights into the companies on your list.

One such tool is Clearbit, which can help you enrich your prospect list with data such as company size, industry, and location. Clearbit can also provide contact information, such as email addresses and phone numbers, for the companies on your list. Another tool that can be helpful is Hunter, which can help you find email addresses for specific individuals within a company.

Step 4: Use email automation tools to reach out to potential customers

Once you have a comprehensive prospect list, the next step is to reach out to potential customers. One way to do this quickly and efficiently is to use email automation tools, which allow you to send personalized emails to a large number of people at once.

One such tool is Mailchimp, which allows you to create email campaigns and track their performance. You can also segment your email list based on specific criteria, such as industry or location, and personalize your emails for each segment. Another tool that can be helpful is HubSpot, which provides a suite of marketing automation tools, including email campaigns, lead nurturing, and lead scoring.

Step 5: Follow up with potential customers

After you’ve sent out your initial email campaigns, it’s important to follow up with potential customers who have shown interest in your company. This can help you build relationships with potential customers and increase your chances of closing a sale.

One way to follow up with potential customers is to use a CRM (Customer Relationship Management) tool, such as Salesforce or HubSpot CRM. These tools allow you to track your interactions with potential customers and set reminders for follow-up tasks.

In addition to these steps, there are a few best practices that can help you build a prospect list more efficiently:

Use multiple channels to reach potential customers – don’t rely solely on email. Consider using social media, phone calls, or even direct mail to reach potential customers.

Personalize your communications – use the information you have gathered about potential customers to personalize your communications and make them more relevant to each individual.

Keep your prospect list up-to-date – regularly review and update your prospect list to ensure that it remains accurate and relevant.

Measure your results – track the performance of your prospecting efforts and make adjustments as needed to improve your results.

Find your prospects fast

Building a prospect list is an important step in the sales process for any B2B company, including business intelligence companies. By defining your ideal customer profile, using online tools to find potential customers, using data enrichment tools to enhance your prospect list, and using email automation tools to reach out to potential customers, you can build a prospect list quickly and efficiently. Remember to follow up with potential customers and use best practices to improve your results. Good luck and happy prospecting!