Email marketing is still one of the most effective ways to reach out to your customers and prospects. But with so many emails flooding people’s inboxes every day, how do you make sure your email stands out and gets opened?
The answer lies in your email subject line. It’s the first thing people see when they receive your email, and it’s what determines whether they’ll open it or not. A good subject line can make all the difference between your email getting deleted or your message gets read.
In this article, we’ll go over some email subjects that sell and help you boost your open rates.
Keep it short and sweet
The first rule of email subject lines is to keep them short and sweet. People have short attention spans, and you only have a few seconds to capture their attention. Make sure your subject line is no longer than 50 characters, so it fits in most email clients.
Short and sweet email subject lines that sell
Limited time offer: 50% off everything
Don’t miss out on our new product launch
Last chance to save on your purchase
Exclusive invitation: VIP access to our event
You’re invited! Join us for our webinar
Use numbers and statistics
Numbers and statistics are a great way to make your subject line stand out and grab attention. They also make your email more tangible and specific, which can increase your credibility and persuade people to open your email.
10 reasons why our product is the best
Get 50% more leads with our new strategy
Increase your revenue by 25% with this one tip
3 easy steps to improve your productivity
How we helped 1000+ customers reach their goals
Create sense of urgency
Creating urgency is a powerful way to persuade people to take action and open your email. By using urgent language in your subject line, you can create a sense of scarcity and make people feel like they need to act fast.
Limited time offer: Buy one, get one free
Only a few spots left: Register for our event
Don’t wait! Sale ends tonight
Urgent reminder: Your subscription is expiring
Last chance to grab our best deal of the year
Ask a question
Asking a question in your subject line can pique people’s curiosity and make them want to learn more. It’s a great way to start a conversation and engage with your audience.
What’s your biggest marketing challenge?
Have you tried our new feature yet?
Do you want to boost your sales this quarter?
Are you ready to take your business to the next level?
How can we help you achieve your goals?
Use humor and wit
Humor and wit are great ways to stand out in people’s inboxes and make them smile. They also make your brand more approachable and likable, which can increase your open rates and engagement.
We miss you! (And we’re not just saying that)
Our product is cooler than your boss
Feeling stressed? We’ve got your back
Get your coffee fix without leaving your desk
Don’t be shy, open this email
Personalize subject lines
Personalizing your subject line is a great way to make people feel special and valued. By using their name or other personal information, you can create a connection and increase your open rates.
[First Name], don’t miss out on our latest offerHappy Birthday, [First Name]! Enjoy a special gift from us
[Company Name], here’s how we can help you save time and money [First Name], we think you’ll love our new product [Name], join us for our event in your areaUse emojis
Emojis are a great way to add personality and visual appeal to your subject line. They can also make your email stand out in a sea of text and increase your open rates.
🎉 It’s party time! Join us for our anniversary celebration
🚀 Blast off with our new product launch
🤑 Don’t miss out on our biggest sale of the year
🌟 You’re a star! Here’s a special offer just for you
🍔 Hungry? Order now and get free delivery 🚚
Make a promise
Making a promise in your subject line can create anticipation and excitement. It’s a way to give people a sneak peek of what’s inside and make them want to open your email.
Get ready to be amazed: Our new product is here
Unlock the secret to success with our free guide
Discover the hidden gem in your neighborhood
Be the first to know: Our big announcement is coming
You won’t believe what we have in store for you
Writing an effective email subject line takes time and effort, but it’s worth it if you want to increase your open rates and engagement. By following these tips and using some of the examples we provided, you’ll be able to create subject lines that sell and get your emails noticed.
Remember to keep it short and sweet, use numbers and statistics, create urgency, ask a question, use humor and wit, personalize your subject line, use emojis, and make a promise. With these strategies, you’ll be able to craft subject lines that grab attention and persuade people to take action.
So go ahead, give it a try, and watch your open rates roar!
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